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Camiel Schoonens

Product and Technology enthusiast

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thingsThisWeek #025 & #026

4 July 2025 ·

It’s been a hectic two weeks, and as a result, I’ve completely forgotten to post my ‘thingsThisWeek #025’ last Sunday. To make things easier for me, I’ve now combined my past two weekly reviews.

I wish you a good weekend ahead and hope you enjoy reading my updates.

[Read more…] about thingsThisWeek #025 & #026

thingsThisWeek #010

9 March 2025 ·

In the past week, I spend 50% of my time in the Netherlands and 50% in the USA. It was a fun and energizing week that went by very fast.

Enjoy reading my thingsThisWeek.

[Read more…] about thingsThisWeek #010

thingsThisWeek #008

22 February 2025 ·

Another week passed quickly. I had a good time at work, and I’m having even more fun now with my family in Austria. I brought my camera and hope to take some nice pictures to share with you when I return.

Have fun reading my thingsThisWeek; see you next week.

[Read more…] about thingsThisWeek #008

thingsThisWeek #007

16 February 2025 ·

I had a fun week again. I was busy with work, as my international product leadership team was in the Netherlands, and with private matters, ensuring my friends and family got the attention they deserved.

Have fun reading this week’s ‘thingsThisWeek’.

[Read more…] about thingsThisWeek #007

Books for Product Managers

15 February 2025 ·

I get asked regularly for advice on product and technology books worth reading. While this is all quite personal, there are a few books that I would advise any Product Manager or Product leader to read. Here are six of them in random order:

  1. Talk Like TED, through which you gain insights on selling your ideas persuasively to your internal and external stakeholders.
  2. Blue Ocean Strategy teaches you about finding or creating an uncontested market space that will make competition irrelevant.
  3. Our Iceberg Is Melting is all about change management. Any leader must understand what it takes to generate momentum in their organization.
  4. The Pyramid Principle teaches you to bring logic to your writing and presentation skills. This is essential when your role asks you to present to C-level executives regularly.
  5. Transformed helps you understand what it takes to become a product-led organization to deliver game-changing tech products.
  6. Six Simple Rules is all about managing complexity without making things complicated. Reducing complexity is today’s management challenge, as corporations have been adding complexity through business processes, organizational models, and software products for the past two decades.
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“Motivation is what gets you started. Habit is what keeps you going.”

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Camiel Schoonens · © 2025