I heard a good reflection on the ambiguity that employees experience regarding the company’s direction/strategy.
As a manager, you are often confronted with employees who say they do not understand the business strategy. Your manager’s default reaction is to clarify the strategy again through a 1:1 explanation or by creating the next version of your strategic PowerPoint, which you then put on the agenda in a team meeting.
Usually, the problem is much simpler.
The employee understands the company’s long-term direction but does not know how they can contribute to it today.
Don’t forget, as a manager, it is often better to focus on the following action(s) for the employee (and yourself) instead of returning to work on the next version of your strategic plan.