Camiel Schoonens

Product and Technology enthusiast

MDiT for 20260414

MDiT for 20260414

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My Day in Three for today:

  1. It was my birthday today. I tried not to pay too much attention to it, but that didn’t work out.
  2. I had a very busy day at the office, and things will remain this way for another two weeks. I don’t mind. Being busy helps me prioritize the things that are really important.
  3. We went out for dinner as a family in the evening to celebrate my birthday. My wife gave me a lovely gift, and the two of us will be going out for a fine-dining dinner on May the 2nd at this restaurant.

MDiT for 20260413

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My Day in Three for today:

  1. I started the week energized by hitting the gym before 7AM, and I plan to do the same tomorrow.
  2. After exercising, I immediately headed to Amsterdam for a meeting with a prospect, together with my sales colleagues. It was a productive meeting, and I enjoyed discussing our product and technology strengths.
  3. I also wrote a short blog post in the “Product Life” category about a topic I’ve been thinking about deeply professionally: When building gets cheap, judgment becomes even more important.

When building gets cheap, judgment becomes even more important

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Ever since I started my career, organizations have been largely constrained by IT production capacity. Building was hard, slow, and often expensive. We learned in business school to design operating models around that reality: specialized roles, phased tollgates, added governance and overhead, and many handoffs. The logic is simple. When capacity is scarce, you protect, coordinate, and optimize it.

In my profession, I believe and experience that the world is changing quickly every day. AI-assisted development and a high degree of automation across the software development lifecycle are collapsing the marginal cost of producing software products. More of my teams can produce more output with far less friction than before. Generating code and artifacts is moving from “craft” toward “commodity”, which I see as a product and business risk. I’ve never seen the responsibility of a product team as a commodity, and even in an AI-assisted world we shouldn’t.

Organizations and people’s capability to decide, review, and absorb change is not scaling at the same rate as software development. This mismatch in scaling is the product leadership challenge of today.

When building gets cheap, judgment becomes expensive, and the constraints move upstream to the Product Manager and the UX designer.

[Read more…] about When building gets cheap, judgment becomes even more important

MDiT for 20260412

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My Day in Three for today:

  1. Sports Sunday! I started with an outdoor run on the track, then watched the Marathon of Rotterdam and Paris-Roubaix afterward. I love Sundays like these.
  2. I ordered the next two books in the Rönning & Stilton series to keep my reading streak going.
  3. I worked a bit in the afternoon to prepare for the next two weeks, which are very busy with travel to Barcelona, Toulouse, and Paris.

Gelezen: Koudvuur 📚

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Gisterenmiddag las ik het vijfde boek in de Zweedse crime reeks Rönning & Stilton. Ik vind dit echt een fijne crime series om te lezen. Veel van de verhalen spelen zich af in en rond Stockholm, een stad die ik redelijk goed ken wat het extra leuk maakt.

  1. Springvloed – ⭐️⭐️⭐️⭐️⭐️
  2. De derde stem – ⭐️⭐️⭐️⭐️
  3. Zwarte dageraad – ⭐️⭐️⭐️
  4. Wiegelied – ⭐️⭐️⭐️⭐️
  5. Koudvuur – ⭐️⭐️⭐️⭐️
  6. Bevroren goud
  7. De samaritaan
  8. Het oog van de nacht
  9. Schaduwspel

“Motivation is what gets you started. Habit is what keeps you going.”