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Camiel Schoonens

Product and Technology enthusiast

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You are here: Home / Personal / Strategic ambiguity

Strategic ambiguity

25 August 2023 ·

I heard a good reflection on the ambiguity that employees experience regarding the company’s direction/strategy.

As a manager, you are often confronted with employees who say they do not understand the business strategy. Your manager’s default reaction is to clarify the strategy again through a 1:1 explanation or by creating the next version of your strategic PowerPoint, which you then put on the agenda in a team meeting.

Usually, the problem is much simpler.

The employee understands the company’s long-term direction but does not know how they can contribute to it today.

Don’t forget, as a manager, it is often better to focus on the following action(s) for the employee (and yourself) instead of returning to work on the next version of your strategic plan.

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Camiel Schoonens

I am a husband and proud father to three children, an Apple fanboy, a runner, a reader, and a photography lover. In my spare time, I’m always looking for a software or hardware side project to tinker with.

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“Motivation is what gets you started. Habit is what keeps you going.”

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